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Free Marketing MCQs with Answers

1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.

Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.

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1,700 questions · page 84 of 85

1661. The arrangement of different market performance measures as a single display to monitor results is classified as?

  • A. Return on investment
  • B. Marketing dashboard
  • C. Marketing scorecard
  • D. Both a and b

Explanation: A marketing dashboard presents multiple performance measures together on one display for quick monitoring and decision-making.

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Correct answer: Marketing dashboard

1662. The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example?

  • A. experimental research
  • B. ethnographic research
  • C. observational research
  • D. survey research

Explanation: Checking conditions in nearby areas by examining what is actually present is observational research, because the researcher records…

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Correct answer: observational research

1663. In marketing strategy, the advertising and personal selling can be referred as?

  • A. Place
  • B. Product
  • C. Price
  • D. Promotion

Explanation: Advertising and personal selling are promotional tools used to communicate with and persuade customers.

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Correct answer: Promotion

1664. The research which is used to describe market potential of any market offering is best classified as?

  • A. casual research
  • B. exploratory research
  • C. descriptive research
  • D. both a and c

Explanation: Descriptive research measures and presents characteristics such as market potential, customer profiles, or demand levels.

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Correct answer: descriptive research

1665. The logistic network which moves finished product from company to resellers and then to end users is classified as?

  • A. risk averse distribution
  • B. reverse distribution
  • C. inbound distribution
  • D. outbound distribution

Explanation: Outbound distribution moves finished goods away from the company through resellers to final users.

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Correct answer: outbound distribution

1666. The strategy of introducing new product in existing market is classified as?

  • A. Market development
  • B. Market penetration
  • C. Product development
  • D. Diversification

Explanation: Product development means creating or introducing a new product for the company’s existing market.

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Correct answer: Product development

1667. The 'non-probability sample' includes?

  • A. stratified random sample
  • B. cluster sample
  • C. simple random sample
  • D. convenience sample

Explanation: A convenience sample is non-probability sampling because participants are selected for ease of access rather than through random…

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Correct answer: convenience sample

1668. The changes made in the product characteristics such as quality, style and features are called?

  • A. modifying marketing mix
  • B. modifying raw material schedule
  • C. modifying the product
  • D. modifying the market

Explanation: Changes to quality, style, design, or features directly alter the product itself, so they are called product modification.

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Correct answer: modifying the product

1669. The first step in marketing process is to __________?

  • A. define research objectives
  • B. develop research plan
  • C. implement research plan
  • D. none of above

Explanation: Marketing research begins by defining the problem and research objectives, because these determine what information must be collected.

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Correct answer: define research objectives

1670. The type of question in questionnaire in which all possible choices are given is________?

  • A. open ended question
  • B. close ended question
  • C. Both a and b
  • D. none of aboveMarketing

Explanation: A closed-ended question supplies respondents with a set of answer choices, making responses easier to compare and quantify.

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Correct answer: close ended question

1671. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

  • A. Overall company strategies
  • B. Overall company objectives
  • C. Overall department objectives
  • D. Overall marketing objectives
  • E. All of the above

Explanation: Compensation should reward sales activities that support the company’s strategy and objectives, including the relevant marketing and…

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Correct answer: All of the above

1672. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

  • A. Cross-functional team orientation
  • B. Collaboration model
  • C. Customer orientation
  • D. Management-driven organization

Explanation: A customer orientation requires all functions, not only the marketing department, to coordinate their work around serving and satisfying…

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Correct answer: Customer orientation

1673. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

  • A. Total market orientation
  • B. External focus
  • C. Customer focus
  • D. Competitive, customer focus

Explanation: A total market orientation combines reactive marketing, which responds to expressed needs, with proactive marketing, which anticipates or…

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Correct answer: Total market orientation

1674. In the course of converting to a marketing orientation, a company faces three hurdles _______.

  • A. Organized resistance, slow learning, and fast forgetting
  • B. Management, customer reaction, competitive response
  • C. Decreased profits, increased R&D, additional distribution
  • D. Forecasted demand, increased sales expense, increased inventory costsManufacturing

Explanation: The three common barriers to adopting a marketing orientation are organized resistance, slow learning, and fast forgetting.

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Correct answer: Organized resistance, slow learning, and fast forgetting

1675. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers' expressed needs.

  • A. Reactive market orientation
  • B. Proactive marketing orientation
  • C. Total market orientation
  • D. Impulsive market orientation

Explanation: A reactive market orientation responds to customers’ expressed needs, which was the earlier form shown to improve company performance.

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Correct answer: Reactive market orientation

1676. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is termed as____________?

  • A. Production Concept
  • B. Selling Concept
  • C. Marketing Concept
  • D. Buying Concept

Explanation: The selling concept assumes that customers will not buy enough without forceful selling and promotion.

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Correct answer: Selling Concept

1677. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

  • A. Product
  • B. Marketing
  • C. Production
  • D. Selling

Explanation: The product concept assumes buyers prefer products offering superior quality, performance, or innovative features.

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Correct answer: Product

1678. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

  • A. Marketing concept
  • B. Selling concept
  • C. Production concept
  • D. Product concept

Explanation: The selling concept is used most aggressively for unsought goods because customers typically do not consider buying them without…

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Correct answer: Selling concept

1679. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

  • A. Better prices
  • B. Well-established brand names
  • C. One-on-one communications
  • D. direct selling capability

Explanation: Brick-and-click firms combine online operations with physical retail assets and usually possess well-established brand names.

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Correct answer: Well-established brand names

1680. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

  • A. Customer value
  • B. Customer delight
  • C. total service solution
  • D. intangible benefit(s)

Explanation: By adding entertainment and activities, retailers create customer value beyond the basic product assortment.

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Correct answer: Customer value
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