Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. manufacturer-wholesaler franchise system
- B. manufacturer-retailer franchise system
- C. manufacturer franchise system
- D. none of above
Explanation: A manufacturer-retailer franchise system allows the manufacturer to distribute through franchised retail dealers that operate as separate…
Correct answer: manufacturer-retailer franchise system- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: The slogan “luxury goes exploring” appeals to a customer’s lifestyle, values, and preferred experiences, making it psychographic…
Correct answer: psychographic segmentation- A. cost leadership
- B. focusing strategy
- C. differentiation
- D. all of above
Explanation: Porter’s basic competitive strategies are cost leadership, differentiation, and focus.
Correct answer: all of above- A. full time VMS
- B. contractual VMS
- C. administered VMS
- D. corporate VMS
Explanation: An administered VMS coordinates different production and distribution stages through the influence or capacity of one powerful channel…
Correct answer: administered VMS- A. channel conflict
- B. marketing conflict
- C. direct conflict
- D. indirect channel conflict
Explanation: Channel conflict occurs when members of the same distribution channel disagree about roles, rewards, responsibilities, or goals.
Correct answer: channel conflict- A. administered VMS
- B. full time VMS
- C. contractual VMS
- D. corporate VMS
Explanation: A corporate vertical marketing system combines successive stages of production and distribution under common ownership or one…
Correct answer: corporate VMS- A. width of channel
- B. length of channel
- C. divisors of channel
- D. flexibility of channel
Explanation: Channel length is measured by the number of intermediary levels between the producer and the final customer.
Correct answer: length of channel- A. direct channel
- B. indirect channel
- C. flexible channel
- D. static channel
Explanation: Using both wholesalers and retailers means intermediaries stand between the company and its final customers, making it an indirect…
Correct answer: indirect channel- A. strategic analysis
- B. corporate image analysis
- C. benchmarking
- D. customer value analysis
Explanation: Benchmarking means comparing an organization's products, services, or processes with leading firms to identify ways to improve performance…
Correct answer: benchmarking- A. Value chain
- B. Value delivery network
- C. Both a and b
- D. None of above
Explanation: A value delivery network links the company with suppliers, distributors, and customers to deliver value throughout the supply chain.
Correct answer: Value delivery network- A. public held logistic provider
- B. privately held logistic provider
- C. Third party logistics provider
- D. single part logistics provider
Explanation: A third-party logistics provider, or 3PL, is an independent specialist hired to perform logistics functions such as transportation…
Correct answer: Third party logistics provider- A. competitor centered company
- B. customer centered company
- C. profit centered company
- D. market centered company
Explanation: A customer-centered company builds its strategy around delivering superior value to a defined target market.
Correct answer: customer centered company- A. competitive advantage
- B. corporate advantage
- C. branding advantage
- D. premium advantage
Explanation: Competitive advantage is the ability to provide greater customer value than competitors, either through stronger benefits or lower cost.
Correct answer: competitive advantage- A. exclusive distribution
- B. exclusive dealing
- C. physical distribution
- D. supply chain management
Explanation: Physical distribution involves planning, implementing, and controlling the flow of materials and finished goods from their points of…
Correct answer: physical distribution- A. Market penetration
- B. Product development
- C. Market development
- D. Diversification
Explanation: Launching a new product in a new market combines two new dimensions, so it is diversification in the Ansoff growth matrix.
Correct answer: Diversification- A. flexible channel
- B. static channel
- C. direct channel
- D. indirect channel
Explanation: An indirect channel uses one or more intermediaries, such as wholesalers, agents, or retailers, to reach final buyers.
Correct answer: indirect channel- A. learning pricing
- B. marginal pricing
- C. target return pricing
- D. markup return pricing
Explanation: Breakeven or target-return pricing sets the price by considering the sales volume needed to cover costs and achieve a desired return.
Correct answer: target return pricing- A. integrated logistics management
- B. intermodal logistics management
- C. intra-modal logistics management
- D. exclusive logistics management
Explanation: Integrated logistics management coordinates logistics activities and supply-chain partners as one system, allowing the entire distribution…
Correct answer: integrated logistics management- A. marketing information system
- B. customer insights
- C. competitive marketing database
- D. variable testing data base
Explanation: Customer insights are useful understandings about customers and markets obtained by analysing marketing information.
Correct answer: customer insights- A. Strengths
- B. Weaknesses
- C. Opportunities
- D. Threats
Explanation: In SWOT analysis, threats are unfavourable external conditions that can harm a company or make its objectives harder to achieve.
Correct answer: Threats