The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
Correct answer: B. customer centered company
- A. competitor centered company
- B. customer centered company
- C. profit centered company
- D. market centered company
Explanation
A customer-centered company builds its strategy around delivering superior value to a defined target market. A market-centered company usually considers both customer needs and competitor actions, whereas this wording emphasizes customers.
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