The process of comparing own products or services to leading firms practices to improve performance and quality is called?
Correct answer: C. benchmarking
- A. strategic analysis
- B. corporate image analysis
- C. benchmarking
- D. customer value analysis
Explanation
Benchmarking means comparing an organization's products, services, or processes with leading firms to identify ways to improve performance and quality. It is more specific than general strategic analysis.
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