The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
Correct answer: D. corporate VMS
- A. administered VMS
- B. full time VMS
- C. contractual VMS
- D. corporate VMS
Explanation
A corporate vertical marketing system combines successive stages of production and distribution under common ownership or one organization. An administered VMS coordinates stages through the power of a dominant member, while a contractual VMS relies on formal agreements.
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