Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. Changing technology
- B. Globalization
- C. Deregulation
- D. Heightened competition
Explanation: Heightened competition forces firms to spend more on promotion while competing prices and margins come under pressure.
Correct answer: Heightened competition- A. The right product
- B. The right service
- C. The right store
- D. Value
Explanation: Price-sensitive customers compare what they receive with what they pay, so they are searching for value rather than simply the cheapest…
Correct answer: Value1683. Many countries have ________ industries to create greater competition and growth opportunities.
- A. open-market
- B. deregulated
- C. regulated
- D. scientifically segmented
Explanation: Deregulation removes or reduces government controls that restrict entry and competition in an industry.
Correct answer: deregulated- A. Age of Globalization
- B. Industrial Age
- C. Information Age
- D. Production Age
Explanation: The Information Age uses data and digital technology to improve production forecasts, target communications, and set more relevant prices.
Correct answer: Information Age- A. Vertical Integration
- B. Horizontal Integration
- C. beta Market
- D. Meta Market
Explanation: A metamarket links complementary products and services from different industries around a consumer need, such as the automobile metamarket…
Correct answer: Meta Market- A. Which countries to enter
- B. How to adapt their product and service features to each country
- C. How to price their products in different countries
- D. All of the above
Explanation: Global marketing decisions include selecting countries, adapting products and services to local needs, and setting suitable prices in each…
Correct answer: All of the above- A. Brand image
- B. Distribution
- C. Promotion
- D. Price
Explanation: In business markets, personal selling is often especially influential, while price and the firm's reputation for reliability and quality…
Correct answer: Price- A. Business markets
- B. Global markets
- C. Consumer markets
- D. Nonprofit and governmental markets
Explanation: Soft drinks, cosmetics, air travel and athletic shoes are bought by individuals for personal use, so the firms compete mainly in consumer…
Correct answer: Consumer markets- A. People
- B. Buying power
- C. Demographic segment
- D. Market
Explanation: A market is a grouping of actual and potential buyers who share a need or want and have the ability and willingness to exchange for it.
Correct answer: Market- A. latent demand
- B. irregular demand
- C. overfull demand
- D. excessive
Explanation: Overfull demand exists when demand exceeds the quantity the organization can or wants to supply.
Correct answer: overfull demand1691. In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
- A. Future Product
- B. Expected Product
- C. Latent Product
- D. Existing Product
Explanation: Latent demand reflects a strong unmet need because no existing product adequately satisfies it.
Correct answer: Existing Product- A. Customer
- B. Fund raiser, contributor
- C. Voter
- D. Prospect
Explanation: A marketer seeks a response from another party, known as a prospect when that party is a potential customer or respondent.
Correct answer: Prospect1693. Charles Revson of Revlon observed: "In the factory, we make cosmetics; in the store, _________.
- A. we sell quality
- B. we challenge competitors
- C. we implement ads
- D. we sell hope
Explanation: Revson’s statement contrasts the physical product made in the factory with the emotional benefit communicated in the store: “we sell…
Correct answer: we sell hope- A. Product
- B. Show
- C. Reality
- D. Service
Explanation: Information can be packaged, exchanged and used to satisfy a need, so marketing theory treats it as a product.
Correct answer: Product- A. Durable
- B. Impulse
- C. Physical
- D. Service e. Event
Explanation: Physical goods are tangible products such as food, clothing, and machinery, and they make up the largest share of production and marketing…
Correct answer: Physical- A. at least two parties
- B. each party is capable of communication and delivery
- C. each party is free to accept or reject the exchange offer
- D. all of the above
Explanation: A transaction requires at least two parties, communication and delivery capability, and freedom for each party to accept or reject the…
Correct answer: all of the above- A. Managing the marketing process
- B. Monitoring the profitability of the companies products and services
- C. Developing marketing strategies to move the company forward
- D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Explanation: Marketing management goes beyond simply monitoring profits or managing processes: it involves selecting target markets and attracting…
Correct answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,- A. Meeting needs profitably
- B. Identifying and meeting human and social needs
- C. The 4Ps (Product, Price, Place, Promotion)
- D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
- E. improving the quality of life for consumers
Explanation: The formal AMA-style definition describes marketing as an organizational function and a set of processes for creating, communicating, and…
Correct answer: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.- A. Execution
- B. Strategies
- C. Tactics
- D. Research
Explanation: Marketing success depends on turning plans into actual market activities, so careful planning must be followed by execution.
Correct answer: Execution- A. Selling side
- B. Formulated side
- C. Management side
- D. Forecasting sideGet Executive Coaching
Explanation: The formulated side represents the analytical, systematic, and planned aspects of marketing, whereas the creative side depends on ideas…
Correct answer: Formulated side