In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Correct answer: D. Meta Market
- A. Vertical Integration
- B. Horizontal Integration
- C. beta Market
- D. Meta Market
Explanation
A metamarket links complementary products and services from different industries around a consumer need, such as the automobile metamarket involving cars, financing, insurance and repairs. Vertical and horizontal integration describe ownership or coordination structures, not this consumer-oriented market concept.
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