In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company's reputation for reliability and quality.
Correct answer: D. Price
- A. Brand image
- B. Distribution
- C. Promotion
- D. Price
Explanation
In business markets, personal selling is often especially influential, while price and the firm's reputation for reliability and quality also strongly affect organizational buyers. Distribution and promotion are broader marketing terms, whereas price is the specific factor completing this standard statement.
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