In __________more customers would like to buy the product than can be satisfied.
Correct answer: C. overfull demand
- A. latent demand
- B. irregular demand
- C. overfull demand
- D. excessive
Explanation
Overfull demand exists when demand exceeds the quantity the organization can or wants to supply. It is also called excessive demand in ordinary language, but “overfull demand” is the standard marketing term given here.
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