The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of?
Correct answer: C. psychographic segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
The slogan “luxury goes exploring” appeals to a customer’s lifestyle, values, and preferred experiences, making it psychographic segmentation. It does not identify customers by location, income alone, or purchase behaviour.
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