The type of question in questionnaire in which all possible choices are given is________?
Correct answer: B. close ended question
- A. open ended question
- B. close ended question
- C. Both a and b
- D. none of aboveMarketing
Explanation
A closed-ended question supplies respondents with a set of answer choices, making responses easier to compare and quantify. An open-ended question allows respondents to answer in their own words.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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