The changes made in the product characteristics such as quality, style and features are called?
Correct answer: C. modifying the product
- A. modifying marketing mix
- B. modifying raw material schedule
- C. modifying the product
- D. modifying the market
Explanation
Changes to quality, style, design, or features directly alter the product itself, so they are called product modification. Changing the market or raw-material schedule would not describe these characteristics.
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