Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
Correct answer: E. All of the above
- A. Overall company strategies
- B. Overall company objectives
- C. Overall department objectives
- D. Overall marketing objectives
- E. All of the above
Explanation
Compensation should reward sales activities that support the company’s strategy and objectives, including the relevant marketing and departmental goals. Thus, the broadest and most complete choice is all of the above.
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