In the course of converting to a marketing orientation, a company faces three hurdles _______.
Correct answer: D. Organized resistance, slow learning, and fast forgetting
- A. Forecasted demand, increased sales expense, increased inventory costsManufacturing
- B. Management, customer reaction, competitive response
- C. Decreased profits, increased R&D, additional distribution
- D. Organized resistance, slow learning, and fast forgetting
Explanation
The three common barriers to adopting a marketing orientation are organized resistance, slow learning, and fast forgetting. Together, they explain why firms may resist, take time to learn, and then lose newly learned customer-focused practices.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers' expressed needs.
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is termed as____________?
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.