In the course of converting to a marketing orientation, a company faces three hurdles _______.
Correct answer: A. Organized resistance, slow learning, and fast forgetting
- A. Organized resistance, slow learning, and fast forgetting
- B. Management, customer reaction, competitive response
- C. Decreased profits, increased R&D, additional distribution
- D. Forecasted demand, increased sales expense, increased inventory costsManufacturing
Explanation
The three common barriers to adopting a marketing orientation are organized resistance, slow learning, and fast forgetting. Together, they explain why firms may resist, take time to learn, and then lose newly learned customer-focused practices.
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