Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Correct answer: C. Customer orientation
- A. Cross-functional team orientation
- B. Collaboration model
- C. Customer orientation
- D. Management-driven organization
Explanation
A customer orientation requires all functions, not only the marketing department, to coordinate their work around serving and satisfying customers. This organization-wide focus is called customer orientation.
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