Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
Correct answer: A. Total market orientation
- A. Total market orientation
- B. External focus
- C. Customer focus
- D. Competitive, customer focus
Explanation
A total market orientation combines reactive marketing, which responds to expressed needs, with proactive marketing, which anticipates or creates future needs. Using both approaches gives the firm a broader market focus.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
The type of question in questionnaire in which all possible choices are given is________?
In the course of converting to a marketing orientation, a company faces three hurdles _______.
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers' expressed needs.
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is termed as____________?