The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is termed as____________?
Correct answer: B. Selling Concept
- A. Production Concept
- B. Selling Concept
- C. Marketing Concept
- D. Buying Concept
Explanation
The selling concept assumes that customers will not buy enough without forceful selling and promotion. The marketing concept instead starts with customer needs and aims to satisfy them profitably.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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