The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Correct answer: B. Selling concept
- A. Marketing concept
- B. Selling concept
- C. Production concept
- D. Product concept
Explanation
The selling concept is used most aggressively for unsought goods because customers typically do not consider buying them without persuasion. Insurance and funeral plots are standard examples.
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