Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
Correct answer: B. Well-established brand names
- A. Better prices
- B. Well-established brand names
- C. One-on-one communications
- D. direct selling capability
Explanation
Brick-and-click firms combine online operations with physical retail assets and usually possess well-established brand names. This brand recognition gives them an advantage over firms operating only online.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is termed as____________?
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
Rising promotion costs and shrinking profit margins are the result of ___________.
Customers are showing greater price sensitivity in their search for ___________.