The arrangement of different market performance measures as a single display to monitor results is classified as?
Correct answer: C. Marketing dashboard
- A. Return on investment
- B. Marketing scorecard
- C. Marketing dashboard
- D. Both a and b
Explanation
A marketing dashboard presents multiple performance measures together on one display for quick monitoring and decision-making. Return on investment is only one measure, not the complete display.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The unfavorable external factors or trends that may pose a challenge to company are called?
The kind of understanding the company gets from marketing information is known as?
The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example?
In marketing strategy, the advertising and personal selling can be referred as?
The research which is used to describe market potential of any market offering is best classified as?