The research which is used to describe market potential of any market offering is best classified as?
Correct answer: C. descriptive research
- A. casual research
- B. exploratory research
- C. descriptive research
- D. both a and c
Explanation
Descriptive research measures and presents characteristics such as market potential, customer profiles, or demand levels. Exploratory research provides initial insight, while causal research tests whether one factor produces an effect.
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