TestUstad

All Free Management Sciences MCQs with Answers

Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.

3,770 questions · page 184 of 189

3661. The changes made in the product characteristics such as quality, style and features are called?

  • A. modifying marketing mix
  • B. modifying raw material schedule
  • C. modifying the product
  • D. modifying the market

Explanation: Changes to quality, style, design, or features directly alter the product itself, so they are called product modification.

Read the full explanation →
Correct answer: modifying the product

3662. The first step in marketing process is to __________?

  • A. define research objectives
  • B. develop research plan
  • C. implement research plan
  • D. none of above

Explanation: Marketing research begins by defining the problem and research objectives, because these determine what information must be collected.

Read the full explanation →
Correct answer: define research objectives

3663. The type of question in questionnaire in which all possible choices are given is________?

  • A. open ended question
  • B. close ended question
  • C. Both a and b
  • D. none of aboveMarketing

Explanation: A closed-ended question supplies respondents with a set of answer choices, making responses easier to compare and quantify.

Read the full explanation →
Correct answer: close ended question

3664. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

  • A. Overall company strategies
  • B. Overall company objectives
  • C. Overall department objectives
  • D. Overall marketing objectives
  • E. All of the above

Explanation: Compensation should reward sales activities that support the company’s strategy and objectives, including the relevant marketing and…

Read the full explanation →
Correct answer: All of the above

3665. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

  • A. Cross-functional team orientation
  • B. Collaboration model
  • C. Customer orientation
  • D. Management-driven organization

Explanation: A customer orientation requires all functions, not only the marketing department, to coordinate their work around serving and satisfying…

Read the full explanation →
Correct answer: Customer orientation

3666. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

  • A. Total market orientation
  • B. External focus
  • C. Customer focus
  • D. Competitive, customer focus

Explanation: A total market orientation combines reactive marketing, which responds to expressed needs, with proactive marketing, which anticipates or…

Read the full explanation →
Correct answer: Total market orientation

3667. In the course of converting to a marketing orientation, a company faces three hurdles _______.

  • A. Organized resistance, slow learning, and fast forgetting
  • B. Management, customer reaction, competitive response
  • C. Decreased profits, increased R&D, additional distribution
  • D. Forecasted demand, increased sales expense, increased inventory costsManufacturing

Explanation: The three common barriers to adopting a marketing orientation are organized resistance, slow learning, and fast forgetting.

Read the full explanation →
Correct answer: Organized resistance, slow learning, and fast forgetting

3668. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers' expressed needs.

  • A. Reactive market orientation
  • B. Proactive marketing orientation
  • C. Total market orientation
  • D. Impulsive market orientation

Explanation: A reactive market orientation responds to customers’ expressed needs, which was the earlier form shown to improve company performance.

Read the full explanation →
Correct answer: Reactive market orientation

3669. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is termed as____________?

  • A. Production Concept
  • B. Selling Concept
  • C. Marketing Concept
  • D. Buying Concept

Explanation: The selling concept assumes that customers will not buy enough without forceful selling and promotion.

Read the full explanation →
Correct answer: Selling Concept

3670. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

  • A. Product
  • B. Marketing
  • C. Production
  • D. Selling

Explanation: The product concept assumes buyers prefer products offering superior quality, performance, or innovative features.

Read the full explanation →
Correct answer: Product

3671. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

  • A. Marketing concept
  • B. Selling concept
  • C. Production concept
  • D. Product concept

Explanation: The selling concept is used most aggressively for unsought goods because customers typically do not consider buying them without…

Read the full explanation →
Correct answer: Selling concept

3672. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

  • A. Better prices
  • B. Well-established brand names
  • C. One-on-one communications
  • D. direct selling capability

Explanation: Brick-and-click firms combine online operations with physical retail assets and usually possess well-established brand names.

Read the full explanation →
Correct answer: Well-established brand names

3673. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

  • A. Customer value
  • B. Customer delight
  • C. total service solution
  • D. intangible benefit(s)

Explanation: By adding entertainment and activities, retailers create customer value beyond the basic product assortment.

Read the full explanation →
Correct answer: Customer value

3674. Rising promotion costs and shrinking profit margins are the result of ___________.

  • A. Changing technology
  • B. Globalization
  • C. Deregulation
  • D. Heightened competition

Explanation: Heightened competition forces firms to spend more on promotion while competing prices and margins come under pressure.

Read the full explanation →
Correct answer: Heightened competition

3675. Customers are showing greater price sensitivity in their search for ___________.

  • A. The right product
  • B. The right service
  • C. The right store
  • D. Value

Explanation: Price-sensitive customers compare what they receive with what they pay, so they are searching for value rather than simply the cheapest…

Read the full explanation →
Correct answer: Value

3676. Many countries have ________ industries to create greater competition and growth opportunities.

  • A. open-market
  • B. deregulated
  • C. regulated
  • D. scientifically segmented

Explanation: Deregulation removes or reduces government controls that restrict entry and competition in an industry.

Read the full explanation →
Correct answer: deregulated

3677. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

  • A. Age of Globalization
  • B. Industrial Age
  • C. Information Age
  • D. Production Age

Explanation: The Information Age uses data and digital technology to improve production forecasts, target communications, and set more relevant prices.

Read the full explanation →
Correct answer: Information Age

3678. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

  • A. Vertical Integration
  • B. Horizontal Integration
  • C. beta Market
  • D. Meta Market

Explanation: A metamarket links complementary products and services from different industries around a consumer need, such as the automobile metamarket…

Read the full explanation →
Correct answer: Meta Market

3679. Global marketers must decide ___________.

  • A. Which countries to enter
  • B. How to adapt their product and service features to each country
  • C. How to price their products in different countries
  • D. All of the above

Explanation: Global marketing decisions include selecting countries, adapting products and services to local needs, and setting suitable prices in each…

Read the full explanation →
Correct answer: All of the above

3680. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company's reputation for reliability and quality.

  • A. Brand image
  • B. Distribution
  • C. Promotion
  • D. Price

Explanation: In business markets, personal selling is often especially influential, while price and the firm's reputation for reliability and quality…

Read the full explanation →
Correct answer: Price
Start Free Management Sciences Practice MCQs Test