All Free Management Sciences MCQs with Answers

• A. Business markets
• B. Global markets
• C. Consumer markets
• D. Nonprofit and governmental markets

Explanation: Soft drinks, cosmetics, air travel and athletic shoes are bought by individuals for personal use, so the firms compete mainly in consumer…

• A. People
• B. Buying power
• C. Demographic segment
• D. Market

Explanation: A market is a grouping of actual and potential buyers who share a need or want and have the ability and willingness to exchange for it.

• A. latent demand
• B. irregular demand
• C. overfull demand
• D. excessive

Explanation: Overfull demand exists when demand exceeds the quantity the organization can or wants to supply.

• A. Future Product
• B. Expected Product
• C. Latent Product
• D. Existing Product

Explanation: Latent demand reflects a strong unmet need because no existing product adequately satisfies it.

• A. Customer
• B. Fund raiser, contributor
• C. Voter
• D. Prospect

Explanation: A marketer seeks a response from another party, known as a prospect when that party is a potential customer or respondent.

• A. we sell quality
• B. we challenge competitors
• C. we implement ads
• D. we sell hope

Explanation: Revson’s statement contrasts the physical product made in the factory with the emotional benefit communicated in the store: “we sell…

• A. Product
• B. Show
• C. Reality
• D. Service

Explanation: Information can be packaged, exchanged and used to satisfy a need, so marketing theory treats it as a product.

• A. Durable
• B. Impulse
• C. Physical
• D. Service e. Event

Explanation: Physical goods are tangible products such as food, clothing, and machinery, and they make up the largest share of production and marketing…

• A. at least two parties
• B. each party is capable of communication and delivery
• C. each party is free to accept or reject the exchange offer
• D. all of the above

Explanation: A transaction requires at least two parties, communication and delivery capability, and freedom for each party to accept or reject the…

• A. Managing the marketing process
• B. Monitoring the profitability of the companies products and services
• C. Developing marketing strategies to move the company forward
• D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Explanation: Marketing management goes beyond simply monitoring profits or managing processes: it involves selecting target markets and attracting…

• A. Meeting needs profitably
• B. Identifying and meeting human and social needs
• C. The 4Ps (Product, Price, Place, Promotion)
• D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
• E. improving the quality of life for consumers

Explanation: The formal AMA-style definition describes marketing as an organizational function and a set of processes for creating, communicating, and…

• A. Execution
• B. Strategies
• C. Tactics
• D. Research

Explanation: Marketing success depends on turning plans into actual market activities, so careful planning must be followed by execution.

• A. Selling side
• B. Formulated side
• C. Management side
• D. Forecasting sideGet Executive Coaching

Explanation: The formulated side represents the analytical, systematic, and planned aspects of marketing, whereas the creative side depends on ideas…

• A. mobilize commitment
• B. consolidation of gains
• C. monitoring and assessing programs
• D. creating guiding coalition

Explanation: Unfreezing prepares people to accept change by challenging existing assumptions and building commitment to a new direction.

• A. human process intervention
• B. techno structural interventions
• C. strategic intervention
• D. HRM interventions

Explanation: Cooperative union-management projects change the way work and employee-management relationships are structured, so they are…

• A. unfreezing stage
• B. moving stage
• C. refreezing stage
• D. nonmoving stagePhysical Asset Management

Explanation: Refreezing stabilizes the new culture and makes the changed practices part of normal organizational life.

• A. unfreezing stage
• B. moving stage
• C. refreezing stage
• D. nonmoving stage

Explanation: Unfreezing involves diagnosing the existing situation and creating a shared recognition that change is needed.

• A. human process intervention
• B. techno structural interventions
• C. strategic intervention
• D. HRM interventions

Explanation: An organizational confrontation meeting brings members together to identify organizational problems and work through them collectively…

• A. unconventional
• B. assertive
• C. achievement
• D. autonomousHuman Resources

Explanation: Conscientiousness combines dependability, orderliness and achievement orientation, so achievement is the best option.

• A. assertive
• B. unconventional
• C. autonomous
• D. achievement

Explanation: Extraversion includes assertiveness, sociability and energetic engagement with others.