Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1141. The process of changing one or more elements of marketing mix to improve sales is classified as?
- A. modifying marketing mix
- B. modifying raw material schedule
- C. modifying the product
- D. modifying the market
Explanation: Modifying the marketing mix means changing one or more of the product, price, place, or promotion elements to improve performance.
Correct answer: modifying marketing mix1142. When the captive product pricing is used for services then this pricing strategy is classified as?
- A. two-part pricing
- B. combine pricing
- C. double pricing
- D. optional part pricing
Explanation: Two-part pricing charges a fixed access or service fee plus a variable usage charge, making it the service equivalent of captive-product…
Correct answer: two-part pricing- A. low sales
- B. rapidly rising
- C. peak sales
- D. gradually declining
Explanation: During the introductory stage, the product is new, awareness is limited, and distribution is still developing, so sales are normally low.
Correct answer: low sales- A. freight on board origin pricing
- B. zone pricing
- C. basing point pricing
- D. uniform delivered pricing
Explanation: Uniform delivered pricing charges every customer the same delivered price, combining one base price with the same freight charge…
Correct answer: uniform delivered pricing- A. channel intermediaries
- B. nominal sales force
- C. inside sales force
- D. outside sales force
Explanation: An inside sales force sells remotely from the office using telephone, email, or the internet.
Correct answer: inside sales force- A. personal communication channels
- B. irrational communication channels
- C. non-personal communication channels
- D. non-emotional communication channels
Explanation: Personal communication channels involve direct contact between identifiable people, whether face to face, by telephone, or through mail…
Correct answer: personal communication channels- A. qualifying
- B. prospecting
- C. follow up
- D. approach
Explanation: The approach is the salesperson's initial meeting or contact with a prospective customer.
Correct answer: approach- A. prospecting and qualifying
- B. handling objections
- C. approach
- D. presentation and demonstration
Explanation: After prospecting and qualifying, the salesperson conducts the pre-approach, and the next step is the approach, meaning the initial…
Correct answer: approach1149. The method of managing advertising budget at the level company can have money for is classified as?
- A. percentage of sales method
- B. affordable method
- C. competitive parity method
- D. objective and task method
Explanation: The affordable method sets the promotion budget at whatever amount the company believes it can spare after covering other expenses.
Correct answer: affordable method1150. The theme of the message content which is related to self-interest of audience is classified as?
- A. irrational appeal
- B. moral appeal
- C. rational appeal
- D. emotional appeal
Explanation: A rational appeal connects the offering with the audience's practical self-interest, such as quality, economy, or performance.
Correct answer: rational appeal- A. indirect sales force structure
- B. territorial sales force structure
- C. customer sales force structure
- D. product sales force structure
Explanation: In a product sales force structure, representatives specialize in selling particular products or product lines.
Correct answer: product sales force structure- A. shipper approach
- B. handling shipment
- C. closing
- D. follow up
Explanation: Closing is the stage in which the salesperson directly seeks the customer's order or commitment to buy.
Correct answer: closing- A. point of purchase promotion
- B. cents off deals
- C. sales premium
- D. advertising specialties
Explanation: Point-of-purchase promotion uses displays, demonstrations, and other promotional devices at the location where the buying decision occurs.
Correct answer: point of purchase promotion- A. introduction stage
- B. turbulent stage
- C. innovation stage
- D. non-profit stage
Explanation: The introduction stage usually has no profits because research, development, promotion and distribution expenses are high while sales are…
Correct answer: introduction stage- A. screening of product
- B. screening of customers
- C. screening of ideas
- D. generation of ideas
Explanation: Idea screening is the idea-reducing stage because unsuitable or unprofitable product ideas are eliminated before further development.
Correct answer: screening of ideas- A. print and broadcast media
- B. word-of-mouth influence
- C. buzz marketing
- D. display and online media
Explanation: Buzz marketing works by informing or involving opinion leaders so they create and spread discussion about an offering.
Correct answer: buzz marketing1157. Considering non-personal communication channels, the billboards and posters are considered as?
- A. online media
- B. print media
- C. broadcast media
- D. display media
Explanation: Billboards and posters are display media because they present promotional messages visually in public or other selected locations.
Correct answer: display media- A. pull and push strategy
- B. rational and moral selling strategy
- C. direct strategy
- D. indirect strategy
Explanation: The two principal promotion-mix strategies are push and pull. A push strategy directs promotion through the distribution channel, whereas…
Correct answer: pull and push strategy- A. personal communication channels
- B. irrational communication channels
- C. non-personal communication channels
- D. both a and c
Explanation: Marketing communication channels are broadly divided into personal channels, involving direct interpersonal contact, and non-personal…
Correct answer: both a and c- A. rational selling strategy
- B. push strategy
- C. pull strategy
- D. moral selling strategy
Explanation: A push strategy uses the producer's sales force and trade promotion to move a product through intermediaries toward customers.
Correct answer: push strategy