Free Marketing MCQs with Answers

• A. maturity stage
• B. predictive stage
• C. improved market stage
• D. profit achieved stage

Explanation: In the maturity stage, sales growth slows and profits may decline because competition becomes stronger, although the product has already…

• A. fashion
• B. fads
• C. followers
• D. customs

Explanation: Fashion is a currently accepted and popular style in a particular field, such as clothing or design.

• A. new products
• B. existing products
• C. acquisition
• D. mergers

Explanation: Products developed internally through a company's own research and development are new products.

• A. target market
• B. planned value proposition
• C. sales, profit goals, market share
• D. developing mission statement

Explanation: A marketing strategy statement identifies the target market, the planned value proposition, and the intended sales, profit, or…

• A. controlled test markets
• B. simulated test markets
• C. free test markets
• D. both a and b

Explanation: Two recognised approaches are controlled test markets, where exposure is managed by a research firm, and simulated test markets, which…

• A. low sales
• B. rapidly rising sales
• C. peak sales
• D. declining sales

Explanation: During the growth stage, growing awareness and wider distribution cause demand to expand quickly, so sales rise rapidly.

• A. styles
• B. fashion
• C. norms
• D. followers

Explanation: A style is a particular form or mode of dress, such as casual or formal clothing.

• A. percentage of sales method
• B. affordable method
• C. competitive parity method
• D. objective and task method

Explanation: The competitive parity method sets promotional spending in line with competitors' outlays or estimated market practice.

• A. innovators
• B. early adopters
• C. middle majority
• D. laggards

Explanation: Laggards are the final adopter category and are most likely to remain until a product is mature or declining.

• A. product development stage
• B. maturity stage
• C. growth stage
• D. decline stage

Explanation: In product development, the product is still being designed, tested, and prepared for launch, so it has no sales revenue.

• A. non-personal communication channels
• B. non-emotional communication channels
• C. personal communication channels
• D. irrational communication channels

Explanation: Print, display, online, and broadcast media transmit the message without direct person-to-person contact, so they are non-personal…

• A. geographic segmentation
• B. income segmentation
• C. psychographic segmentation
• D. occasion segmentation

Explanation: Christmas, Easter, and Halloween are occasions that create specific buying and usage opportunities, so tailoring packaging and advertising…

• A. sales promotion
• B. personal selling
• C. public relations
• D. advertising

Explanation: Public relations builds a favourable corporate image and manages publicity during negative events or stories.

• A. communicate the positioning
• B. differentiation
• C. establish distribution channels
• D. none of above

Explanation: Positioning creates the intended place for an offering in customers’ minds, but that position must then be communicated through the…

• A. acquisition
• B. repetition
• C. merger
• D. new packaging of product

Explanation: Acquisition includes obtaining another firm’s product rights, such as a license or copyright, so the buyer can produce or market the…

• A. non-personal communication channels
• B. non-emotional communication channels
• C. personal communication channels
• D. irrational communication channels

Explanation: Buzz marketing and word-of-mouth involve communication from identifiable people, such as customers, friends, or influencers, so they are…

• A. idea generation
• B. idea screening
• C. concept development and testing
• D. business analysis

Explanation: New-product development begins with idea generation, where possible product concepts are gathered from customers, employees, research, and…

• A. print and broadcast media
• B. word-of-mouth influence
• C. buzz marketing
• D. display and online media

Explanation: Word-of-mouth influence is personal communication in which people discuss a market offering with friends, family, neighbours, or other…

• A. mass marketing
• B. segmented marketing
• C. concentrated marketing
• D. micromarketing

Explanation: Differentiated marketing targets several market segments and designs a separate offer or marketing mix for each, so it is also called…

• A. affordable method
• B. competitive parity method
• C. percentage of sales method
• D. all of above

Explanation: Affordable, competitive-parity, and percentage-of-sales methods are all established approaches for setting an advertising budget.