MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
Correct answer: D. occasion segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. occasion segmentation
Explanation
Christmas, Easter, and Halloween are occasions that create specific buying and usage opportunities, so tailoring packaging and advertising to them is occasion segmentation. Geographic and income segmentation divide consumers by location or earnings instead.
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