After company has positioned itself, it should take steps to?
Correct answer: A. communicate the positioning
- A. communicate the positioning
- B. differentiation
- C. establish distribution channels
- D. none of above
Explanation
Positioning creates the intended place for an offering in customers’ minds, but that position must then be communicated through the marketing mix. Differentiation supports positioning, while distribution channels mainly make the offering available.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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