The communication channels such as buzz marketing and word-of-mouth influence are classified as?
Correct answer: B. personal communication channels
- A. non-personal communication channels
- B. personal communication channels
- C. non-emotional communication channels
- D. irrational communication channels
Explanation
Buzz marketing and word-of-mouth involve communication from identifiable people, such as customers, friends, or influencers, so they are personal communication channels. Non-personal channels include mass media, where no direct individual-to-individual interaction occurs.
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