The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
Correct answer: B. word-of-mouth influence
- A. print and broadcast media
- B. word-of-mouth influence
- C. buzz marketing
- D. display and online media
Explanation
Word-of-mouth influence is personal communication in which people discuss a market offering with friends, family, neighbours, or other buyers. Buzz marketing is a broader effort to create excitement and conversations around the offering.
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