If the product ideas source is company's own research and development department, it is said to be?
Correct answer: C. internal idea sources
- A. systematic idea sources
- B. external idea sources
- C. internal idea sources
- D. resourcing
Explanation
Ideas generated by a company’s own research and development department come from internal idea sources. Customers, competitors, distributors, and suppliers are examples of external sources.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The methods used to determine total budget for advertising its market offerings are?
The 'differentiated marketing' is also called?
The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?