The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
Correct answer: A. integrated marketing communications
- A. integrated marketing communications
- B. integrated strategic channels
- C. integrated outbound channels
- D. none of the above
Explanation
Integrated marketing communications coordinates advertising, sales promotion, public relations, personal selling and digital channels so that customers receive one consistent and compelling message. The other choices are not standard names for this coordination process.
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