Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
Correct answer: A. sales promotion
- A. sales promotion
- B. personal selling
- C. public relations
- D. advertising
Explanation
Sales promotion consists of short-term incentives such as coupons, discounts, contests, and displays that stimulate immediate purchase. Advertising communicates an offer, whereas personal selling uses direct interaction with buyers.
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