The methods used to determine total budget for advertising its market offerings are?
Correct answer: D. all of above
- A. affordable method
- B. competitive parity method
- C. percentage of sales method
- D. all of above
Explanation
Affordable, competitive-parity, and percentage-of-sales methods are all established approaches for setting an advertising budget. The objective-and-task method is another recognized approach, but its absence from the options does not affect the answer.
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