The testing technique in which researchers measure customers responses to new products is called?
Correct answer: B. simulated test markets
- A. controlled test markets
- B. simulated test markets
- C. free test markets
- D. uncontrolled test markets
Explanation
Simulated test markets use controlled research settings to expose selected customers to a new product or marketing program and measure their responses. Controlled test markets take place in actual market areas, while free and uncontrolled test markets are not standard classifications here.
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