According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
Correct answer: B. public relations
- A. sales promotion
- B. public relations
- C. personal selling
- D. advertising
Explanation
Public relations builds a favourable corporate image and manages publicity during negative events or stories. Advertising pays for controlled media space, whereas public relations seeks favourable public coverage and relationships.
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