Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1181. If the product ideas source is company's own research and development department, it is said to be?
- A. internal idea sources
- B. external idea sources
- C. systematic idea sources
- D. resourcing
Explanation: Ideas generated by a company’s own research and development department come from internal idea sources.
Correct answer: internal idea sources- A. percentage of sales method
- B. affordable method
- C. competitive parity method
- D. objective and task method
Explanation: The percentage-of-sales method sets the advertising budget as a fixed percentage of current or forecast sales, sometimes expressed per…
Correct answer: percentage of sales method- A. sales promotion
- B. personal selling
- C. public relations
- D. advertising
Explanation: Sales promotion consists of short-term incentives such as coupons, discounts, contests, and displays that stimulate immediate purchase.
Correct answer: sales promotion- A. integrated marketing communications
- B. integrated strategic channels
- C. integrated outbound channels
- D. none of the above
Explanation: Integrated marketing communications coordinates advertising, sales promotion, public relations, personal selling and digital channels so…
Correct answer: integrated marketing communications1185. The testing technique in which researchers measure customers responses to new products is called?
- A. controlled test markets
- B. simulated test markets
- C. free test markets
- D. uncontrolled test markets
Explanation: Simulated test markets use controlled research settings to expose selected customers to a new product or marketing program and measure…
Correct answer: simulated test markets- A. growth
- B. maturity
- C. decline
- D. loss
Explanation: New products can create or stimulate the growth stage by attracting customers and increasing sales after introduction.
Correct answer: growth- A. broadcast media
- B. display media
- C. online media
- D. print media
Explanation: Social networking sites, email and company websites use internet-based communication, so they are online media.
Correct answer: online media- A. high
- B. low
- C. average
- D. moderate
Explanation: Per-customer cost is generally low in the decline stage because the product is established and the firm reduces promotional and…
Correct answer: low- A. channel designing stages
- B. strategic stages
- C. channeling stages
- D. buyer readiness stage
Explanation: Buyer-readiness stages describe the steps customers pass through before purchase, such as awareness, knowledge, liking, preference…
Correct answer: buyer readiness stage- A. create product awareness
- B. maximize the market share
- C. defend market share and profits
- D. reduce expenditure
Explanation: At maturity, competition is intense and sales growth slows, so the firm aims to defend market share while preserving profits.
Correct answer: defend market share and profits- A. broadcast media
- B. display media
- C. online media
- D. print media
Explanation: Radio and television transmit messages to a broad audience through electronic broadcasting, so they are classified as broadcast media.
Correct answer: broadcast media- A. high
- B. low
- C. average
- D. moderate
Explanation: Per-customer cost is high during introduction because the product requires substantial promotion, distribution setup and customer…
Correct answer: high- A. fads
- B. customs
- C. tradition
- D. norms
Explanation: Fads are products or styles whose sales rise rapidly because of short-lived enthusiasm or popularity and then decline quickly.
Correct answer: fads- A. irrational appeal
- B. moral appeal
- C. rational appeal
- D. emotional appeal
Explanation: A moral appeal directs the audience to ideas of right and wrong, duty, fairness, or social responsibility.
Correct answer: moral appeal- A. create product awareness
- B. maximize the market share
- C. defend market share and profits
- D. reduce expenditure
Explanation: In the decline stage, falling demand and profits make cost reduction and controlled withdrawal the main objectives.
Correct answer: reduce expenditure- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Race and nationality are demographic characteristics because they describe identifiable population attributes.
Correct answer: demographic segmentation- A. action, intention, design and attention
- B. action, interest, desire and attention
- C. agency, intention, design and attention
- D. attention, interest, desire and action
Explanation: AIDA follows the customer's response sequence: Attention, Interest, Desire, and Action.
Correct answer: attention, interest, desire and action- A. introductory stage
- B. business analysis stage
- C. market analysis stage
- D. product marketing stage
Explanation: The introductory stage is when a new product is first launched and distributed to the market.
Correct answer: introductory stage- A. introductory stage
- B. business analysis stage
- C. market analysis stage
- D. product marketing stage
Explanation: The introductory stage usually has high distribution and promotion costs while sales and profits are still low, so these expenses may be…
Correct answer: introductory stage- A. idea generation
- B. product generation
- C. market development
- D. business development
Explanation: Idea generation is the systematic search for possible new-product ideas from customers, employees, competitors, research, and other…
Correct answer: idea generation