Free Marketing MCQs with Answers

• A. create product awareness
• B. maximize the market share
• C. defend market share and profits
• D. reduce expenditure

Explanation: During the growth stage, sales rise rapidly and competitors appear, so the firm generally seeks to maximize market share.

• A. percentage of sales method
• B. affordable method
• C. competitive parity method
• D. objective and task method

Explanation: The objective-and-task method sets promotion objectives, identifies the tasks needed to achieve them, and estimates their costs.

• A. growth stage
• B. lately buying stage
• C. segmenting stage
• D. targeting stage

Explanation: New competitors commonly enter during the growth stage because increasing demand and improving profits make the market attractive.

• A. few
• B. continuously growing
• C. stable but declining
• D. none of the above

Explanation: During the introductory stage, the product is new and relatively few competitors have entered the market.

• A. physical distribution
• B. supply chain management
• C. exclusive distribution
• D. exclusive dealing

Explanation: Marketing logistics traditionally refers to physical distribution, including storing, handling and transporting products to customers.

• A. promotion mix
• B. marketing communication mix
• C. strategic buyer behavior mix
• D. both a and b

Explanation: The promotion mix is the coordinated use of advertising, personal selling, sales promotion and public relations.

• A. vertical management
• B. horizontal management
• C. marketing channel management
• D. distribution management

Explanation: Marketing channel management involves selecting, motivating and evaluating intermediaries while managing the channel over time.

• A. steep conflict
• B. slope conflict
• C. vertical conflict
• D. horizontal conflict

Explanation: Conflict between franchisees operating at the same channel level is horizontal conflict.

• A. exclusive distribution
• B. exclusive dealing
• C. inclusive distribution
• D. intensive distribution

Explanation: Exclusive dealing occurs when a seller requires dealers not to carry competing products.

• A. multichannel distribution system
• B. multichannel system
• C. multiple intermediary system
• D. multiple manufacturing franchises

Explanation: A multichannel distribution system uses two or more channels to serve different customer segments, such as company websites, retailers and…

• A. business analysis
• B. analyzing marketing strategy
• C. deciding marketing medium
• D. attracting new engineers

Explanation: The usual new-product development sequence places business analysis fifth, after idea generation, idea screening, concept development and…

• A. flexible channel
• B. static channel
• C. direct channel
• D. indirect channel

Explanation: Selling through the company website without intermediaries uses a direct channel because the producer sells straight to the final…

• A. supply chain management
• B. marketing channels
• C. delivery channels
• D. value delivery network

Explanation: A value delivery network links the company with suppliers, distributors and customers to deliver value.

• A. steep conflict
• B. slope conflict
• C. vertical conflict
• D. horizontal conflict

Explanation: Horizontal conflict occurs between channel members operating at the same level, such as two retailers competing with each other.

• A. customer centered product development
• B. team based product development
• C. systematic product development
• D. concentrated product development

Explanation: Team-based product development brings departments such as marketing, design and production together so that stages overlap and decisions…

• A. idea's external sources
• B. acquisition of ideas
• C. primary sources
• D. secondary sources

Explanation: Customers, distributors and suppliers are outside the company, so their suggestions are external sources of new-product ideas.

• A. customer centered product development
• B. team based product development
• C. systematic product development
• D. concentration based development

Explanation: Customer-centered product development begins with customer needs and seeks better ways to create satisfaction, rather than focusing only…

• A. maturity stage
• B. predictive stage
• C. improved market stage
• D. profit achieved stage

Explanation: During maturity, sales growth slows and competition intensifies, so firms often increase marketing spending to defend market share and…

• A. geographic segmentation
• B. demographic segmentation
• C. psychographic segmentation
• D. behavioral segmentation

Explanation: Awareness, interest and desire describe a customer’s knowledge and response to a product, which are behavioral variables.

• A. marketing logistics network
• B. supply chain management
• C. delivery network
• D. physical distribution network

Explanation: Supply chain management coordinates upstream suppliers and downstream distributors, products, raw materials and information until value…