The PLC stage which experience increased marketing outlays is said to be?
Correct answer: A. maturity stage
- A. maturity stage
- B. predictive stage
- C. improved market stage
- D. profit achieved stage
Explanation
During maturity, sales growth slows and competition intensifies, so firms often increase marketing spending to defend market share and differentiate the product. The other listed stages are not standard PLC stages.
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