The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
Correct answer: A. idea's external sources
- A. idea's external sources
- B. acquisition of ideas
- C. primary sources
- D. secondary sources
Explanation
Customers, distributors and suppliers are outside the company, so their suggestions are external sources of new-product ideas. Internal sources would include the firm’s own research, employees and development teams.
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