The overlapping of steps for more efficient and effective product development with closely working departments is classified as?

Correct answer: B. team based product development

  • A. customer centered product development
  • B. team based product development
  • C. systematic product development
  • D. concentrated product development

Explanation

Team-based product development brings departments such as marketing, design and production together so that stages overlap and decisions are made more quickly. This contrasts with the slower sequential or departmental approach.

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