If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
Correct answer: C. direct channel
- A. flexible channel
- B. static channel
- C. direct channel
- D. indirect channel
Explanation
Selling through the company website without intermediaries uses a direct channel because the producer sells straight to the final customer. An indirect channel would involve retailers, wholesalers or other intermediaries.
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