The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
Correct answer: B. multichannel distribution system
- A. multichannel system
- B. multichannel distribution system
- C. multiple intermediary system
- D. multiple manufacturing franchises
Explanation
A multichannel distribution system uses two or more channels to serve different customer segments, such as company websites, retailers and sales representatives. The other choices do not name this channel structure.
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