The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
Correct answer: C. marketing channel management
- A. vertical management
- B. horizontal management
- C. marketing channel management
- D. distribution management
Explanation
Marketing channel management involves selecting, motivating and evaluating intermediaries while managing the channel over time. This distinguishes it from vertical or horizontal management, which describe channel structures or relationships.
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