The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
Correct answer: D. both a and b
- A. promotion mix
- B. marketing communication mix
- C. strategic buyer behavior mix
- D. both a and b
Explanation
The promotion mix is the coordinated use of advertising, personal selling, sales promotion and public relations. It is also called the marketing communications mix, so both a and b describe the same concept.
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