The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in?
Correct answer: D. behavioral segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Awareness, interest and desire describe a customer’s knowledge and response to a product, which are behavioral variables. Geographic and demographic segmentation use location and population characteristics, while psychographic segmentation uses lifestyle and personality.
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