Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. internal sourcing
- B. crowdsourcing
- C. off shoring
- D. off sourcing
Explanation: Crowdsourcing obtains ideas or solutions from a large group of customers or the public through an open platform.
Correct answer: crowdsourcing- A. customer centered development
- B. team based development
- C. systematic product development
- D. all of above
Explanation: Effective new-product development combines customer-centered development, cross-functional team-based development, and a systematic…
Correct answer: all of above- A. direct channel
- B. indirect channel
- C. flexible channel
- D. static channel
Explanation: A direct channel moves products from the producer straight to the final buyer without intermediaries such as wholesalers or retailers.
Correct answer: direct channel- A. full time VMS
- B. contractual VMS
- C. administered VMS
- D. corporate VMS
Explanation: A contractual vertical marketing system coordinates independently owned production and distribution firms through formal agreements or…
Correct answer: contractual VMS- A. concept development
- B. concept testing
- C. material testing
- D. market screening
Explanation: Concept testing presents a new-product concept to target consumers to measure its appeal, usefulness, and purchase intention.
Correct answer: concept testing- A. product life cycle
- B. customer lifetime value
- C. product management
- D. marketing management
Explanation: The product life cycle traces a product's sales and profits from introduction through growth and maturity to decline.
Correct answer: product life cycle- A. exclusive center
- B. distribution center
- C. inbound center
- D. outbound center
Explanation: A distribution center is a highly organized facility that receives goods from suppliers, stores or sorts them efficiently, and prepares…
Correct answer: distribution center- A. interactive channels
- B. marketing channels
- C. pricing channels
- D. basing point channels
Explanation: Marketing channels are interdependent organizations, including producers, wholesalers, and retailers, that work together to make products…
Correct answer: marketing channels- A. wholesaler-customer delivery network
- B. customer-value delivery network
- C. retailer-wholesaler delivery network
- D. customer-retailer delivery network
Explanation: Marketing channels form part of the customer-value delivery network, which includes suppliers, the firm, intermediaries, and customers.
Correct answer: customer-value delivery network- A. Five steps
- B. Six steps
- C. Seven steps
- D. Eight steps
Explanation: The standard new-product development process has eight steps: idea generation, screening, concept development and testing, marketing…
Correct answer: Eight steps- A. horizontal marketing system
- B. vertical marketing system
- C. static marketing system
- D. flexible marketing system
Explanation: A horizontal marketing system occurs when firms at the same channel level combine or cooperate to pursue an opportunity.
Correct answer: horizontal marketing system- A. conventional distribution channel
- B. horizontal marketing system
- C. vertical marketing system
- D. static distribution channel
Explanation: A vertical marketing system coordinates producers, wholesalers and retailers as one unified channel system.
Correct answer: vertical marketing system- A. Place
- B. Product
- C. Price
- D. Promotion
Explanation: Cash rebates are a form of sales promotion because they provide a short-term financial incentive to encourage purchase.
Correct answer: Promotion- A. Business portfolio
- B. Relative market share
- C. Market growth rate
- D. Both a and b
Explanation: In the BCG growth-share matrix, the vertical axis measures market growth rate, while the horizontal axis measures relative market share.
Correct answer: Market growth rate- A. casual research
- B. exploratory research
- C. descriptive research
- D. both a and c
Explanation: Causal research tests cause-and-effect relationships and is therefore used to examine hypotheses about whether one marketing variable…
Correct answer: casual research1236. The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
- A. cognitive dissonance
- B. post purchase behavior
- C. both a and b
- D. none of the above
Explanation: Cognitive dissonance is the buyer's post-purchase discomfort caused by doubts or conflict about whether the decision was correct.
Correct answer: cognitive dissonance- A. Strengths
- B. Weaknesses
- C. Opportunities
- D. Threats
Explanation: Weaknesses are internal limitations or disadvantages that arise within the organization, such as poor resources or weak capabilities.
Correct answer: Weaknesses- A. personal sources
- B. commercial sources
- C. public sources
- D. all of above
Explanation: Mass media and internet searches are public sources because the information is available to a broad audience rather than coming directly…
Correct answer: public sources- A. prospecting and qualifying
- B. pre-approach
- C. approach
- D. presentation and demonstration
Explanation: Personal selling begins with prospecting and qualifying, which means finding potential buyers and checking whether they are suitable…
Correct answer: prospecting and qualifying- A. experimental research
- B. ethnographic research
- C. observational research
- D. survey research
Explanation: A survey research method collects stated preferences, opinions and buying-behavior information by asking respondents questions.
Correct answer: survey research