The research which is completed with the objective to test hypothesis is called?

Correct answer: A. casual research

  • A. casual research
  • B. exploratory research
  • C. descriptive research
  • D. both a and c

Explanation

Causal research tests cause-and-effect relationships and is therefore used to examine hypotheses about whether one marketing variable produces a change in another. Option a appears to misspell causal as “casual,” but its intended meaning is clear.

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