The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
Correct answer: C. vertical marketing system
- A. conventional distribution channel
- B. horizontal marketing system
- C. vertical marketing system
- D. static distribution channel
Explanation
A vertical marketing system coordinates producers, wholesalers and retailers as one unified channel system. A conventional channel leaves these members operating independently, so it is the usual contrast.
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