The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
Correct answer: A. horizontal marketing system
- A. horizontal marketing system
- B. vertical marketing system
- C. static marketing system
- D. flexible marketing system
Explanation
A horizontal marketing system occurs when firms at the same channel level combine or cooperate to pursue an opportunity. A vertical system instead coordinates firms at different levels, such as producer, wholesaler, and retailer.
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