The marketing channels are considered as part of?
Correct answer: B. customer-value delivery network
- A. wholesaler-customer delivery network
- B. customer-value delivery network
- C. retailer-wholesaler delivery network
- D. customer-retailer delivery network
Explanation
Marketing channels form part of the customer-value delivery network, which includes suppliers, the firm, intermediaries, and customers. This broader network is designed to create and deliver value rather than merely move products between two types of sellers.
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